Cross, the ATM manufacturer changed the name to “Tranax,” which when said quickly sounds like “transaction,” raising an association with ATM transactions. Creativity also extends to merging two words to make a name, as Microsoft did with “Micro” and “Soft”, and Hotmail did with “Hot” and “Mail.”Uniqueness: “Apple,” “Adobe,” and “Amazon,” are three household brands that actually provide misleading information regarding the business, but still became popular owing to their uniqueness. Non English words may also help create uniqueness wherever appropriate.
Trademark may be logo, design, symbol or image that defines company’s product or services in the market. It is very helpful in case of same product or services by the two different manufacturers. It is a type of unique sign or symbol used by an individual, company, organization or other legal entity to differentiate their products or services to consumers.
I just opened up, and I told them that I made a mistake some eight years ago. My fault, but that’s not who I am. It’s an aberration of who I am.. Meanwhile, Nike has chosen to concentrate its efforts on factory programs which close the recycling loop. The Nike Regrind program collects “flashing” (excess rubber trimmings during production) to be reground and used in other Nike shoes, recycling over five million pounds of rubber each year. Nike also uses water based adhesives in many of its factories, and collects shoes for the Reuse A Shoe program, which sponsors old shoe collection in many communities.
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